Action Strategies services act as a magnifier of Public Relations, Government Relations, & Marketing Communications efforts in Canada, the United States & worldwide
Episode 14: Leveraging Events for Good Public Relations
In this episode, Mark Buzan interviews Johanna Roach of Knowledge Bridge an event planning consultancy. Events can be a key component of branding an organization, effectively marketing a cause or even just bringing awareness. However, like any campaign you might undertake, good events require planning and the know-how of integrating them into your overall objectives.