This is Action Strategies' first video podcast or ''vodcast''. Â In this episode, Mark Buzan, Chief Magnifier and Principal of Action Strategies interviews Lesa Crowe of Itancan Inc. from Oklahoma, USA. Â Lesa Crowe is an expert in the field of fundraising and public relations. Her firm, Itancan has raised over $100 million in funds for non-profits through strategies that incorporate publicity and public relations. Â Tune in as we discuss of why non-profits need to incorporate public relations into their fundraising initiatives.