The_Public_Relations,_Marketing_&_Public_Affairs_Magnifier_Series_of_Podcasts

Episode 20: How Non-Profits and Associations Can Leverage Social Media

Wed, 28 May 2008 21:54:42 -0400

In this episode, Mark Buzan of Action Strategies takes on the subject of leveraging social media to engage audiences in developing an effective public relations campaign. Non-profits and associations

Episode 19: Recruiting, Engaging, and Maintaining Association Members

Wed, 23 Apr 2008 13:02:52 -0400

One of the most direct benefits of engaging Strategic Communications for association executives lies in how these organizations can recruit, maintain, and engage new or existing members.

Episode 18: The Do's and Don'ts of Lobbying an MP

Wed, 2 Apr 2008 23:18:54 -0400

For any organization undertaking a lobbying campaign before Parliament, the natural inclination is to approach Members of Parliament for their issue. However, it crucial to understand that there are

Episode 17: How lobbyists can help businesses sell to government

Wed, 19 Mar 2008 20:27:36 -0500

In this episode, Mark Buzan interviews Scott Proudfoot of Hillwatch.com on the best practices of government procurement.

Episode 16: The Importance of Visual Brand Standards in Marketing Communications & PR

Wed, 5 Mar 2008 20:27:36 -0500

Brand is far too often related down to just a logo or a company's colours. In truth, it's so much more! Good brands are built by understanding your position and working in a collaborative fashion wi

Episode 15: The Nuances of Lobbying Queen's Park

Wednesday, February 20, 2008

In this episode, Mark Buzan, the Principal of Action Strategies interviews Chris Benedetti of Sussex Strategy Group.

Episode 14: Leveraging Events for Good Public Relations

Wednesday, February 6, 2008

In this episode, Mark Buzan, the Principal of Action Strategies interviews Johanna Roach of Knowledge Bridge Inc.

Episode 13: Government Relations in Western Canada

Wednesday, January 23, 2008

In this episode, Mark Buzan, the Principal of Action Strategies interviews Jonathan Denis of Miller Thomson, LLP.

Episode 12: Marketing and Communicating to Ethnic Communities

Wednesday, January 9, 2008

In this episode, Mark Buzan, the Principal of Action Strategies interviews Fred Sherman of Nexus Africa.

Episode 11: The Nuances of Municipal Government Relations. The case of Toronto.

Wednesday, December 12, 2007

In this episode, Mark Buzan, the Principal of Action Strategies interviews Guy Giorno of Fasken Martineau.

Episode 10: PR, Marketing and Sales...where do they connect?

Wednesday, November 28, 2007

In this episode, Mark Buzan, the Principal of Action Strategies interviews Jason Daley of Conduit Solutions.

Episode 9: Should corporations use industry associations in GR?

Wednesday, November 14, 2007

In this episode, Mark Buzan, the Principal of Action Strategies interviews Pierre Leger of Davinci Communications.

Episode 8: Mark Buzan Interviews Michael Hughes on integrating networking into Public Relations

Wednesday, October 31, 2007

The development of networking strategies can be an effective public relations and marketing campaign. In this episode, Mark Buzan of Action Strategies interviews Michael Hughes, North America's networking guru on the how to's of networking and why networking should be part of any savvy entrepreneur's strategy.

Episode 7: The Importance of Providing Good Audio and Video Clippings in Public Relations

Wednesday, October 17, 2007

If a picture is worth 1000 words, good video and audio clippings to media has to be worth at least 100,000! In this episode, Mark Buzan identifies the essential elements of providing good video and audio clips to the media as part of an effective public relations effort. Listen in as he identifies why and how this should be something everyone interested in using public relations should consider.

Episode 6: Ontario's Provincial Election, Lessons in Government Relations Strategy

Wednesday, October 3, 2007

It's official! Ontario is going through a provincial election. What does this mean for the practice of Government Relations? Tune in as Mark Buzan, Chief Magnifier of Action Strategies provides inside into the progress of the election and its impact on Government Relations strategy.

Episode 5: Where Public Relations meets Fundraising

Tue, 26 Jun 2007 14:59:01 -0400

This is Action Strategies' first video podcast or ''vodcast''. In this episode, Mark Buzan, Chief Magnifier and Principal of Action Strategies interviews Lesa Crowe of Itancan Inc. from Oklahoma, USA

Episode 4: Mark Buzan Interviews Bob Urichuk

Tuesday, May 29, 2007

In this episode, the Chief Magnifier of Action Strategies, Mark Buzan, interviews world reknown business speaker and author, Bob Urichuk on the subject of how publicity and public relations are essential in building a business. Those who are speakers, authors, and experts in their own right would be wise to learn from Bob who has built an internationally successfull and lucrative business based on building relationships with the media.

Episode 3: Essential Elements in PR and Communications Plans

Sat, 7 Apr 2007 17:24:56 -0400

In this episode, Mark ''The Magnifier'' Buzan touches on one of his most favorite subjects: Public Relations and Communications Plans. Often over looked, Communications plans are the essential elemen

Mark Buzan interviews Fred Sherman of Fred Sherman Communications

Tue, 6 Feb 2007 17:22:32 -0500

The importance of Relationships in Government Relations. Mark Buzan, Principal & Chief Magnifier of Action Strategies interviews Fred Sherman of Fred Sherman Communications. Relations are so essential in Public Affairs, Government Relations, and Lobbying. Regrettably, this all-so common monik

Welcome_to_Podcasting_with_Action_Strategies

Fri, 22 Dec 2006 21:25:01 -0500

Welcome to our first podcast! Please take a moment to listen to the description of the direction hoped to be taken with this new medium over the coming months and years. If you like what you hear, subscribe on our archive page or look us up on the iTunes network under the subject of Public Relation