Webinars for Associations and Nonprofits: Social Media, Creating Hype, and Better Fundraising Techniques

Webinars to Magnify your Non-Profit/ Association's Public Relations

NOVEMBER 24, 2009 1PM EST:

Yes, Non-Profits CAN Build an Energized Fan Base with Social Media

Are you interested in magnifying your organization's online presence in social networks?

Social Media can be an exciting or scary prospect for non-profits and association executives.  Carrying on an effective strategy is a crucial requirement if an organization is to form a wide base of popularity for its cause and create a true online community.

But with thousands of social networks available, how are you to know which ones will best advance your cause? If you are on the leading edge, you are on Facebook, and maybe even have experimented with YouTube.  But is all of this giving you exposure?  Are you actually being called by media?  And how are you doing in your search engine rankings?

Join Mark Buzan, co-author of "Online PR and Social Media for Associations and Not-for-Profits" for this free webinar where you will learn some of the key elements in:

• Establishing the required "push" versus "pull" marketing tactics that will increase your online fan base
• Linking your current offline marketing techniques with effective online marketing techniques
• Determining who should speak for your organization on social media sites
• Developing an Anchor and Outpost strategy can significantly increase your exposure – and your search engine ranking
• Determining which PR sites you should join – and which you should not?
• Do you know how to use Social Bookmarking to leverage your efforts even further?

Working Knowledge Series

Presented by Mark Buzan of Action Strategies and Jay Moonah of Wild Apricot

This webinar series is for people "on the ground" in associations and nonprofits -- we're talking the hardworking staffers, board members and volunteers. These practical sessions will help you with the day-to-day challenges of member recruitment, event planning and fundraising.  They're just 45 minutes each, and they're absolutely FREE!

Competing with Social Networks: Recruiting Members in the Facebook Age
Being a member of a business association or volunteering for a charity used to be ultimate ways to network -- that is, until LinkedIn, Facebook and Twitter came along!  How can your membership-driven organization survive and even thrive within a landscape of always-on social networking?

Re-invigorating Events: Creating Hype and Delivering the Goods
So it's up to you to plan an event for your association or nonprofit.  What kind of event will generate interest?  How will you get the word out?  And how will follow-up with attendees to make sure your hard work doesn't end with simply putting one great event?