Is Facebook, YouTube, Etc. for Associations Too?
Episode 20: How Non-Profits and Associations Can Leverage Social Media
Wednesday, May 28, 2008
In this episode, Mark Buzan of Action Strategies takes on the subject of leveraging social media to engage audiences in developing an effective public relations campaign. Non-profits and associations can particularly benefit from the opportunities social media provides to engage and dialogue with audiences. In essence, social media affords an excellent form of internet public relations.
Leveraging Communications for Associations
Episode 19: Recruiting, Engaging, and Maintaining Association Members
Wednesday, April 23, 2008
One of the most direct benefits of engaging Strategic Communications for association executives lies in how these organizations can recruit, maintain, and engage new or existing members. Strategic Public Relations are also effective in recruiting members to governing boards of directors or even grassroots campaigns. Tune in as Mark Buzan, APR explains the value of Strategic Communications advice in undertaking a membership drive or even just in communicating internally to an association's members.
Mark Buzan interviews Derrek Konrad
Episode 18: The Do's and Don'ts of Lobbying an MP
Wednesday, April 2, 2008
For any organization undertaking a lobbying campaign before Parliament, the natural inclination is to approach Members of Parliament for their issue. However, it crucial to understand that there are right ways and wrong ways of going about a GR campaign with legislators. When is there a time to play "Good Cop" versus the "Bad Cop"?
In this episode, Mark Buzan interviews Derrek Konrad of the Konrad Group and former Member of Parliament.
Mark Buzan interviews Scott Proudfoot of Hillwatch.com
Episode 17: How lobbyists can help businesses sell to government
Wednesday, March 19, 2008
In this episode, Mark Buzan interviews Scott Proudfoot of Hillwatch.com on the best practices of government procurement. Often when people think of the work of lobbyists, the common thought is that Government Relations practitioners only lobby for policy matters. In truth, an important part of the practice revolves around helping businesses sell to the lucrative market of governments.
Mark Buzan interviews Loreto Ortiz of Lola Design
Episode 16: The Importance of Visual Brand Standards in Marketing Communications & PR
Wednesday, March 5, 2008
Brand is far too often related down to just a logo or a company's colours. In truth, it's so much more! Good brands are built by understanding your position and working in a collaborative fashion with creative imagery and solid marketing communications strategy. Listen in as Mark Buzan of Action Strategies interviews Loreto Ortiz of Lola Design on maintaining on how brands are developed.
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